Presenter/s: Olena Weber RCIC
Date: 08 October 2026
Time: 10 am - 1 pm Pacific
Location: webinar
Type: webinar and recording
Price: $90.00
CPD approval:
CICC 3 hours - Approved. Video recording will expire 08 October 2027. 30 minutes of professionalism included.
LSBC 3 hours - Approved. Video recording will expire 31 December 2026. Attendance to this course will provide you with .5 hours/30 minutes of ethics and professional responsibility component for your BC Law Society reporting.
Law Societies of Alberta, Manitoba, Newfoundland and Labrador, and the Barrister's Society of Nova Scotia
For members of these Law Societies, consider including this course as a CPD learning activity in your mandatory annual requirements.
Part 1 in a 3 part series
Session 1 in a three part series designed to help you grow your business capacity without compromising service quality or practitioner capacity. This session establishes the foundational premise that sustainable growth depends on business structure rather than increased effort alone.
Session 1 - The Scaling Framework for Immigration Practices
- Intro and housekeeping
- What scaling actually means
This segment defines "scaling" for an immigration practice, distinguishing it from simply acquiring more clients or generating more revenue. Scaling is presented as the ability to grow business capacity without compromising service quality or practitioner capacity. This segment establishes the foundational premise that sustainable growth depends on business structure rather than increased effort alone.
Primary competency: 4.2 — Investigates, accesses and determines the consulting/business structure options to support a viable business plan
Performance indicator: 4.2.3 — Develops a business plan which serves as a guide to the business's operations and communicates the company's purpose and vision
- What separates practices that scale from those that don't
This segment identifies the key differentiator between practices that scale successfully and those that plateau: business structure, not effort level. Participants are introduced to the concept that unstructured growth places continuous strain on the practice owner, while structured growth distributes that load across defined systems and processes.
Primary competency: 4.2 — Investigates, accesses and determines the consulting/business structure options to support a viable business plan P
Performance indicator: 4.2.2 — Evaluates business strengths, skills, opportunities, and threats, and develops strategies to mitigate risks
- Introducing the Scaling Quadrant
This segment introduces a four-part business framework — Marketing, Sales, Delivery, and Systems & Data — organized into a demand side (Marketing and Sales) and a fulfillment side (Delivery and Systems & Data), with Niche & Pricing positioned at the center as a foundational element. Participants receive an overview of each quadrant and how the four areas function interdependently to support business growth.
Primary competency: 4.2 — Investigates, accesses and determines the consulting/business structure options to support a viable business plan
Performance indicator: 4.2.3 — Develops a business plan which serves as a guide to the business's operations
- Niche & pricing
This segment examines niche and pricing as the foundational component of the business framework, given its influence on the other four quadrants. Participants complete a self-assessment exercise to evaluate the clarity of their target client niche and the consistency of their pricing practices, in accordance with competency requirements for fee transparency and communication.
Primary competency: 4.9 — Utilizes financial management practices that ensure the appropriate provision of client services
Performance indicators: 4.9.4 — Clearly outlines fee and payment schedule to clients 4.9.5 — Ensures fees are fair and reasonable and clearly communicated
- Marketing
This segment provides instruction on the Marketing quadrant, covering principles of platform selection, message clarity, and content consistency required to generate qualified client demand.
Primary competency: 4.3 — Applies principles of ethical marketing and advertising practices in accordance with regulatory standards
Performance indicator: 4.3.1 — Ensures marketing information is truthful, accurate, verifiable and upholds the ethical/professional reputation of the profession
- Sales
This segment provides instruction on the Sales quadrant, focusing on customer journey, consultation process structure and conversion fundamentals. Content covers setting realistic client expectations, identifying client goals and anticipated outcomes, and structuring consultations to support informed client decision-making.
Primary competency: 8.5 — Manages client expectations through effective communications
Secondary competency: 4.4 — Prioritizes and manages projects and workflow
Performance indicators: 8.5.2 — Identifies the client's goals and anticipated outcomes of the services provided; 4.4.1 — Establishes realistic and attainable goals and timelines
- Delivery
This segment provides instruction on the Delivery quadrant, covering client journey design and consultation process fundamentals. Content addresses milestone communication, resource allocation for client service, and the operational factors that affect service consistency and client experience.
Primary competency: 4.4 — Prioritizes and manages projects and workflow to ensure timely, efficient, and effective delivery of services
Performance indicators: 4.4.4 — Allocates resources for optimal client service and business operation; 4.4.9 — Maintains contact with the client at stated milestones
- Systems & Data
This segment provides instruction on the Systems & Data quadrant, covering practice management databases, case/file management systems, and data tracking practices — including consultation data, sales data, and active/passive client caseload management. Content aligns with competency requirements for proficient use of client relationship management systems and ongoing review of business practices.
Primary competency: 2.7 — Proficiently uses a customer relationship management system and practice management databases
Secondary competency: 4.7 — Reviews business practices and performance to ensure efficient and quality service
Performance indicators: 2.7.1 — Demonstrates proficient use of electronic case/file management systems and databases; 4.7.1 — Establishes processes and tools to assess effectiveness of client practice and services
- Self-assessment & live diagnosis
Participants complete a structured self-assessment, scoring their practice 1–5 across each of the four quadrants. This is followed by a facilitated review of common scoring patterns and their operational implications, providing participants with an individualized diagnostic of their practice's current structure.
Primary competency: 4.7 — Reviews business practices and performance to ensure efficient and quality service
Performance indicators: 4.7.1 — Establishes processes and tools to assess effectiveness; 4.7.2 — Analyzes business practices and financial data to support fiscally responsible decision making
10. Closing and Q&A
Summary for CICC submission
Primary unit: Unit 4 — Business Management and Leadership
Dominant single competency: 4.2 — Investigates, accesses and determines the consulting/business structure options to support a viable business plan
Secondary units: Unit 2 (Case Management), Unit 6 (Professionalism), Unit 8 (Communication, Counselling and Advocacy)
Speaker:
Olena Weber is a Regulated Canadian Immigration Consultant who has been running her own practice for 10 years, and somewhere in those 10 years, she noticed something the industry doesn't talk about enough: being great at immigration law and being good at running a business are two completely different skill sets.
This is what led her to start coaching RCICs and lawyers on the business side of the profession: pricing, marketing, systems, hiring, mindset. She works with consultants at every stage, from newly licensed practitioners figuring out their first clients to established firm owners ready to scale and step out of doing everything themselves. Her approach is peer-to-peer business mentorship: she shares what actually worked (and what didn't) in her own firm, backed by real numbers and experiences rather than theory.
Olena serves on the board of directors of the Association of Ukrainian Canadian Immigration Consultants. In 2024, she was named Young Entrepreneur of the Year by the Cambridge Chamber of Commerce and received the 2025 RCIC Business Development and Growth Award from CIPEDA (Canadian Immigration Professionals Engagement and Development Association).
Outside of the practice, Olena is mom to 11-year-old Jacob. Ask her what her hobby is, and she'll tell you honestly: work is her hobby. She's also a classically trained pianist (7 years of piano school), an enthusiastic traveler, and someone deeply committed to living life fully and helping other RCICs and lawyers in this profession do the same.
While speakers and topics are confirmed at the time of publication, sometimes things happen which are beyond the control of Imm Seminars. If that happens substitutions or cancellations to speaker/s and/or topic/s may be necessary. In those cases, Imm Seminars will advise all registrants by email as soon as possible. We will also update the Imm Seminars website. We appreciate your cooperation in these cases.
